J.C. Newman Cigar Co. Announces Yagua

J.C. Newman Cigar Co. | Yagua

J.C. Newman Cigar Co. introduces Yagua, a classic cigar with Cuban roots that the Newman family has recreated in Nicaragua. Yagua was first teased at the 2019 International Premium Cigar & Pipe Retailers trade show and convention. Yagua’s story dates back to 1940s Cuba and was inspired by J.C. Newman PENSA’s General Manager, Lazaro Lopez, who shared the following story with Drew Newman over dinner in Esteli, Nicaragua last year:

“At our family farm, my grandfather would take fresh tobacco leaves from the curing barns and roll cigars without any molds or presses. In an attempt to give his cigars a traditional shape, he would tie a handful of them together using pieces of the Cuban royal palm tree, known as the yagua. When he was ready to enjoy his personal cigars, he untied the bundle. He loved how every cigar had its own unique shape. I still remember the rich aroma and taste of my grandfather’s cigars. Today, I’ve recreated Yagua, rolling them exactly how my grandfather did a century ago.”

Drew Newman added, “After hearing Lazaro describe the beautiful Yagua cigars he remembers from his youth in Cuba, I asked Lazaro if he could make this special cigar at our factory in Nicaragua. We are calling it Yagua, after the palm leaves that give the cigars their distinct shape.”

J.C. Newman is releasing 1,000 boxes of Yagua from its aging room this year. Each box contains 20 cigars, each measuring 6 x 54. Yagua will ship from El Reloj, the J.C. Newman Cigar Company factory in Tampa, Florida, beginning in August.

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Photo courtesy of J.C. Newman Cigar Co.