J.C. Newman Cigar Co. has begun shipping its latest release, El Baton, to premium cigar retailers in the U.S.
El Baton is a new release but it’s not a new brand, per se. El Baton was first introduced to the market by J.C. Newman Cigar Co. back in 1914. When it was first released, El Baton was a 5-cent cigar rolled with Cuban tobacco in the company’s Cleveland cigar factory. At the time, it was one of the company’s most popular cigar brands in the midwest though its popularity waned before the start of World War II.
In 2009, El Baton was relaunched by Eric and Bobby Newman and was the first J.c. Newman cigar that was hand rolled in Nicaragua. This year, El Baton was once again relaunched with new packaging and an updated, newly improved blend.
“El Baton has been J.C. Newman’s under-the-radar cigar,” said Drew Newman, fourth-generation owner. “As I was unsatisfied, I decided to tweak the El Baton blend and return to more of a traditional style of packaging that better reflects the century-old history of this my great-grandfather’s old cigar brand.”
El Baton is described as being a full-bodied cigar wrapped in an Ecuadorian wrapper and rolled with a blend of rich, Nicaraguan tobacco. It will come packaged in 25-count boxes and available in four different sizes: Belicoso (5 x 56), Toro (6 x 60), Double Torpedo (6 1.4 x 56), and Robusto (5 x 54). The MSRP per cigar ranges from $7.70 to $8.70.
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