ITShub, the hybrid event announced during the COVID-19 pandemic by the organizers of InterTabac, has been cancelled due to a rise in COVID-19 cases. The event was scheduled to take place at the Dortmund Exhibition Centre Nov. 3-4, 2020. InterTabac, and the recently announced interactive ITShub event, would have brought together the tobacco and smoking industries in Dortmund.
“The way infections have been trending over the last few weeks has unfortunately made our plans for this successful ITShub pilot considerably more difficult to achieve,” commented Sabine Loos, managing director of Westfalenhallen Unternehmensgruppe GmbH. “This was our attempt to cater for the industry’s desire to have a platform this year for getting together and engaging in dialogue following postponement of the two flagship exhibitions in September. In times when people are traveling less and communicating more online, a hybrid format seemed to us to be the most suitable way to give the industry this platform. Feeding the online part of a hybrid event with content for virtual visitors naturally requires a panoply of physical events, but the travel associated with being physically present remains a real challenge – especially for international participants – and in the end this is what led to the event being cancelled.”