With the recent cancellation of the 2020 Premium Cigar Association (PCA) trade show, Island Lifestyle Cigars and Tommy Bahama luxury cigar accessories have established the Additional Dealer Assistance Program (ADAP) for retailers.
Earlier this year Island Lifestyle Importers announced that it had taken back responsibilities for all marketing and distribution functions of its products. Island Lifestyle Importers had planned to offer additional discounts and a number of exciting promotions at the 2020 PCA trade show.
The Additional Dealer Assistance Program (ADAP) will be emailed each week with promotional offerings including deep discounts, product specials, new product releases and no minimum order requirements.
In announcing the new program, Ryan Frailing, Chief Operating Officer of Island Lifestyle Importers said in a press release, “We will miss seeing our old friends and making new ones. We enjoy spending that time getting to know and learn more about their businesses. It provides valuable feedback as we grow and develop new products. In an age of uncertainty, Island Lifestyle Importers desires to do everything possible to assist in [our] dealer’s successes. With the cancelation of the convention, Island Lifestyle Importers will be taking the monies we normally spend on the trade show and rededicate it to the dealer network through weekly specials. We established this program to give our retail partners greater flexibility and profitability as we work together to move beyond the challenges created by the Corona virus.”
Island Lifestyle Importers is the exclusive importer of Island Lifestyle cigars and manufacturer of Tommy Bahama luxury cigar accessories.
For more information, contact Ryan@IslandLifestyleImporters.com; (941) 378-3200.