This week marks the start of the 87th International Premium & Cigar Pipe Retailers (IPCPR) annual convention and international trade show. The event will be held in Las Vegas, Nevada, June 28-July 2, 2019 at the Sands Expo Center. Tobacco Business will be on site providing coverage of numerous exhibitors, new product releases and breaking news from the trade show floor. Be sure to follow us on social media to stay connected and get the latest updates: Instagram (@tobaccobizonline), Facebook (@tobaccobusiness), and on Twitter (@TobaccoBizMag).
The schedule below is subject to change. For the latest schedule and updates from the IPCPR, visit ipcpr2019.org or download the IPCPR 2019 app from the app store. Tobacco Business Magazine is a sponsor of this year’s IPCPR trade show. Look for our latest issue in each attendee bag handed out at registration.
Friday, June 28, 2019
10 a.m.-6 p.m.
11 a.m.-12 p.m.
Manufacturer’s Seminar: IPCPR’s New Business Solutions Center
1 p.m.-2 p.m.
Case Study: How 1 Tobacconist Realized 300% Revenue Gains through Smart Digital Marketing
Find out what worked for Arlington Pipe & Cigar wand what they did to succeed in the digital world. Learn how they built their business, taking it from the simple world of print advertising to to the all-encompassing world of digital media.
Creating Your Unique Value Proposition
A high-energy, high value 1-hour education session that will help members better position their businesses for success. In today’s world of online and offline retail, the average customer has many choices about where to shop for any given retail product. Online outlets in particular often mean potential customers who could ultimately buy anywhere. What makes them choose a particular retail outlet often goes beyond price or even selection. So how do you become the go-to store of choice for the highest value customers?
Recruiting, Training and Retaining Great Employees
In this seminar, participants will learn effective small business tools for recruiting and hiring staff and management. You will gain an understanding of process, responsibilities and goals which contribute to employee training and retention. Finally, participants will identify how their own company mission and culture contributes to or depletes employee success.
2:15 p.m.-3:15 p.m.
Creating Your Unique Value Proposition
A high-energy, high value 1-hour education session that will help members better position their businesses for success. In today’s world of online and offline retail, the average customer has many choices about where to shop for any given retail product. Online outlets in particular often mean potential customers who could ultimately buy anywhere. What makes them choose a particular retail often goes beyond price or even selection. So how do you become the go-to store of choice for the highest value customers? This 60-minute session will focus on how to use the concepts of value proposition and market segmentation to become the preferred choice of your target customer.
Delivering an Exceptional Store Experience
Now that you’ve developed your own unique value propositions, have articulated through strategic marketing outreach, and have a great staff ready and eager to deliver, the next question is: How do you create the very best in-store experience for your customers that makes them want to stay longer, buy more and come back often?
Industry veteran Michael Herklots, Vice President of Nat Sherman International, will walk you through the key steps needed to boost your retail game! When implemented properly, your customers will feel valued, stay engaged and return regularly.
Q&A Panel: Tools & Tips to Supercharge Your Digital Marketing
Q&A Panel presented by marketing and social media gurus. Attendees get the chance to talk directly with thought leaders about how they use various tactics to promote their business and drive revenue and growth.
3:30 p.m.-5 p.m.
Federal Affairs Update
Get the latest intel coming from Washington, D.C. and learn how it will affect the premium cigar industry. IPCPR Director of Federal Affairs Joshua Habursky will give an overview of the legislative and regulatory environment and lead a panel discussion on advocacy strategies to get our messages heard.
Special guests include: a member of congress, advocacy & lobbying professionals, and premium cigar retailers actively involved in the political process. A must-attend session for anyone interested in learning more about Tobacco 21, FDA exemption efforts or other pending legislation being considered by Congress.
5:15 p.m.-5:45 p.m.
Major Announcement from the IPCPR
6:30 p.m.-10 p.m.
Sponsored by Cohiba
Saturday, June 29, 2019
7:30 a.m.-4:30 p.m.
8 a.m.-9:30 a.m.
Annual Meeting & Opening Breakfast, Keynote Speaker Ken Schmidt