Gurkha Cigars has a new director of marketing. As a position that’s been vacant for some time, Gurkha has tapped Christine Martinez de Castro to take on the company’s marketing and public relations position. Martinez De Castro has been part of Gurkha’s team for some time, working with the company’s former marketing director Eddy Guerra and overseeing the company’s marketing and PR needs since his departure earlier this year.
“Hiring Christine was a no brainer. She was already part of the Gurkha family… she knows the brand, she knows the team and she is a great team player,” said Kaizad Hansotia, CEO of Gurkha Cigars. “It was just a natural transition and over the last few years she has really showed her value to the company and I think I can speak for the company when I say we are all excited that she now is officially part of Gurkha.”