Study Supports Use of Graphic Pictorial Warning Labels

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The study found that overall, the images were viewed more and recalled better than the text. The study concluded that PWLs that were designed with consistent visual and textual message were more easily recalled by those who saw them. It also found that images captured and held smokers’ attention better than text-only warning labels, a finding that supports the FDA’s push for big tobacco companies to begin to include them on packages and products.

Tobacco companies have argued that graphic warning labels are often too graphic, emotionally charged and not always based on facts. The FDA and supporters of graphic warning labels often argue that requiring pictorial warning labels would better communicate the risks associated with smoking more so than text-only warnings.

You can read a summary of the study here.