General Cigar Co. is targeting cigar consumers with the relaunch of CigarWorld.com, a website that the company hopes will become a resource for all things cigar related.
The refreshed website provides a tailored experience for cigar smokers of all levels, from beginners to experts. CigarWorld.com will also serve as a place for cigar smokers to connect and learn. In a press release, General Cigar revealed that it is building a large database of cigar product information, from front marks to tasting notes and drink pairings. The site will also be a major source of the latest information on cigars, promotions, news and announcements.
“Cigar smoking is all about community and camaraderie, this new site brings that experience where we are – on our phones and tablets,” says Chris Carr, marketing Vice President at General Cigar Company. “The relaunch of this site is just the beginning of our digital strategy. We’re building a cohesive eco-system for our brands. We’ll be rolling out more updates to the site in the coming months that will lead the way in terms of engagement for cigar smokers.”