22nd Century Group has announced the John J. Miller will be joining the company to direct the growth and achieve the full potential of the company’s reduced nicotine tobacco business.
Miller has more than 35 years of experience in the tobacco and consumer packaged goods industries, having most recently served as president and CEO of Swisher, a 160-year-old lifestyle brands company specializing in the manufacturing and export of cigars and smokeless tobacco products in America. Miller joined Swisher in November 2012 and assumed the position of senior vice president of sales & marketing. He was promoted to the company’s president in 2017 and was named CEO of Swisher in March 2021. Before joining Swisher, Miller held numerous management positions at US Smokeless Tobacco Co. As its regional vice president, Miller oversaw US Smokeless Tobacco Co.’s sales, planning and operations for key brands in the western United States.
Miller has demonstrated his ability to develop high performance work environments that have achieved a strong track record of success and commercial results. At 22nd Century Group, Miller will work directly with CEO Jim Misch and Michael Zercher, who serves as the company’s chief operating officer.