FDA Launches “This Is Our Watch” Program

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FDA This Is Our Watch

At the National Association of Tobacco Outlets (NATO) Regional Education Seminar held on Aug. 23, 2017, the U.S. Food and Drug Administration (FDA) revealed a new retail program titled “This Is Our Watch.”

“This Is Our Watch” is a program that will educate retailers on issues of compliance and age verification. Both issues have been major concerns for tobacco retailers this year and covered by Tobacco Business extensively. To develop the material for this program, the FDA interviewed several retailers in three different cities about age verification and what they knew about the process and their responsibilities. The FDA find both topics to be important as it strives toward preventing minors purchasing and using tobacco products. With compliance becoming a major issue for tobacco retailers, the FDA has launched “This Is Our Watch” to help explain to businesses how to comply with federal tobacco regulations and rules.