PM USA already has plans and a strategy for rolling out the new heat not burn device in the U.S. market. The company has plans to have a number of retail touchpoint in Atlanta, including an IQOS store that will be located within Lenox Square. Numerous mobile retail units and HeatStick distribution in approximately 500 retail trade partner stores including Circle K, Murphy USA, QuikTrip, RaceTrac, Speedway and select additional retail partners. With this new authorization, PM USA has plans to scale IQOS “quickly and efficiently,” according to the company in its press release.
Altria has been making numerous investments in harm reduction, as it is identified as a major product category as tobacco sales and use among consumers continues to decline. As part of Altria, PM USA will use IQOS to continue the company’s efforts to build its smoking cessation and cigarette alternative portfolio and has set a goal to convert as many U.S. adult smokers who are interested in non-combustible alternatives to IQOS users.
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