El Artista’s expanding its product portfolio with the addition of Cimarron. This new line will have three lines, one international and two that will be released in the U.S. market.
“Cimarron is an homage to the Cimarron regions in the U.S.,” says Radhames Rodriguez. “I went to college in upstate New York. During my first summer I took a trip to the world famous Rockies. I was impressed by the majesty of the area. What especially struck me was the Cimarron valley, mountains, and river. This is a transition zone between the mountains and the plains. It has remarkable beauty. I hiked around the area and took photos and I never forgot; that vision stuck with me for a decade. I told myself then I would build a cigar brand for Cimarron.
“We really spent time with this blend with particular attention on the quality of the tobaccos, the construction of the boxes, and the overall look which reflects our commitment to bring out the very best.”
Cimarron will have an Ecuadorian Connecticut Shade wrapper, Dominican Negrito binder that’s grown in El Artista’s farms in and around Tamboril, and will have a blend from various countries, including T-13 Hybrid developed by Rodriguez. Cimarron will come in three different vitolas: Robusto (54 x 5), Toro (50 x 6) and Doble Toro (60 x 56).
“Cimarron demonstrates Artista’s commitment to grow and roll the best tobacco and offer it at the best possible price,” says Kevin Newman, El Artista’s national sales director. “Cimarron will offer U.S. adult smokers a super-premium experience at a $7 price point.”
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