“In the past five years, we have been fortunate to see this brand partnership grow as we have combined our strongest brand assets from the bourbon and cigar industries into a one of a kind product, unlike anything else sold in the market. We are excited to see how this partnership grows in the future and are grateful to have collaborated with Drew Estate, who shares our like-minded commitment to quality, craftsmanship and authenticity,” commented Carrie Van Winkle Greener, co-founder of Pappy & Company.
Jonathan Drew added: “This is a historic partnership for the worlds of premium cigars and premium spirits. After five years of friendship, teamwork, and product/brand development – we are ready to move into the second phase of our aligned vision. The ongoing consumer demand for the Barrel Fermented expression is incredible … and we have discovered that hundreds of our brick and mortar stores were reaching out to the Van Winkles about carrying this specific line extension in their stores, even if they had to pay full retail price. While the entire barrel fermented line will remain available for online purchase exclusively at Pappy & Company, the Van Winkle and DE families have come together with a brick and mortar only opportunity for our DDRP customers who wish to sell the product. This is a game changer in every way. The Barrel Fermented is highly sought after, priced right, and is now going to have carefully controlled brick & mortar distribution nationwide.”
MSRP per 10-count box of Pappy Van Winkle Barrel Fermented will range from $140 to $160. The Pappy Van Winkle Barrel Fermented Flying Pig will be available in 12-count boxes with an MSRP of $191.80.