Drew Estate Rebrands Herrera Esteli and Extends Lines

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In addition, the Herrera Esteli Habano and Herrera Esteli Norteno are getting a new look. Both will now be presented in a unified branding and will be packaged in 25-count boxes.

Herrera Esteli HabanoHerrera Esteli Habano
Wrapper: Ecuadorian Habano
Binder: Honduran
Filler: Nicaraguan
Vitolas: Robusto Grande (5 1/4 x 52), Toro Especial (6 x 52), Lonsdale (6 x 44), Piramide Fino (6 x 52), Short Corona Gorda (5 7/8 x 46)

 

Herrera Esteli NortenoHerrera Esteli Norteno
Wrapper: Mexican San Andrés
Binder: Honduran
Filler: Nicaraguan
Vitolas: Robusto Grande (5 1/4 x 54), Toro Especial (6 x 52), Lonsdale (6 x 44), Piramide Fino (5 x 50), Short Corona Gorda (5 7/8 x 46)

 

Drew Estate will no longer be supporting the 28 and 75-count refillable display trays or the 25-count refill bundles for tobacconists. To create a more cohesive brand experience, Drew Estate will only be using 25-count boxes for the entire Herrera Esteli brand with the exception of its limited production vitolas.

To see everything Drew Estate will release at this year’s International Premium Cigar & Pipe Retailers Association (IPCPR), visit drewestate.com/IPCPR and follow the hashtag #DEIPCPR on social media. Visit Drew Estate at Booth #1814 during this year’s IPCPR Show.