Drew Estate Expands Availability of Herrera Esteli Lancero

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Drew Estate Expands Availability of Herrera Esteli Lancero

With Drew Estate’s Summer Takeover’s Freestyle Live set to air on Facebook Live on the evening of June 11, the company is releasing more information regarding its plans for new cigars to present to the market this year. The Herrera Esteli Connecticut Broadleaf Lancero Tienda Exclusiva (7 x 38) is not a new cigar, however not too many people have had the opportunity to enjoy it due to its previously limited availability—it was launched four years ago as an exclusive offering for Stogies World Class Cigars in Houston, Texas.

Set for nationwide release exclusively to Drew Diplomat retailers in September, the Herrera Esteli Connecticut Broadleaf Lancero Tienda Exclusiva is made using a Connecticut broadleaf wrapper, Brazilian Mata Fina binder and Nicaraguan filler tobaccos. The cigars are packaged in 15-count boxes and have an MSRP of $12.50 per cigar, before state and local taxes.

“There is always a challenge to blending lanceros,” Drew Estate’s master blender, Willy Herrera says in a press release announcing the wider availability of the cigars. “Sure, you have amazing broadleaf that’s going to really provide that burst of rich flavor, but the trick is how you bunch the filler leaves in a way that provides the complexity, so the cigar doesn’t become one dimensional. I knew when I first sampled this blend it was going to be loved, and now is the time to unleash it through our Drew Diplomat retailers.”

In the same press release, Jonathan Drew, Drew Estate’s co-founder and president, adds, “Our pre-industry team at La Gran Fabrica work Connecticut broadleaf very hard in the pilones, using air flow, bulk pressure, water, and heat over years to reach the maximum flavor and color. Willy and the production team then follow up this process in blending this beautiful material into majestic blends for Liga Privada No. 9, Nica Rustica, as well as this very Herrera Lancero that we’re bragging about today. The Herrera Lancero hits a whole new broadleaf profile [and is] super delicious.”

Full coverage of Herrera Esteli Connecticut Broadleaf Lancero and all of Drew Estate’s upcoming national releases is available at drewestate.com/summertakeover. The Freestyle Live event will air at facebook.com/drewestatecigar on June 11 from 7 to 9 p.m. EST.