Davidoff of Geneva USA Names New Marketing and Commercial Directors

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Davidoff of Geneva USA Names New Marketing and Commercial Directors

Davidoff of Geneva USA, the U.S. subsidiary of Oettinger Davidoff AG, has named a new marketing and sales directors. The company has tapped Lana Fraser to take on the role of head of marketing of Davidoff of Geneva Americas and Jeffrey Guagliardo as the head of sales for Davidoff of Geneva USA.

Fraser will oversee the strategic and day-to-day oversight of the company’s entire brand portfolio and marketing team for the Americas businesses, which includes North America, Latin America and the Caribbean. In addition, Fraser will also continue to head up the marketing efforts of Davidoff of Geneva Since 1911, the company’s retail and online businesses.

“I am proud to accept my appointment as the new head of marketing, leading one of the most innovative and exciting marketing departments in the industry. Our iconic brands are rooted in the heritage of our founder Zino Davidoff, a pinoneer and visionary who relentlessly pushed the envelope with groundbreaking ideas and products. It is with this same passion and spirit that I will lead this talented team.”

Dylan Austin, the president of Davidoff of Geneva USA, commented: “Since joining Davidoff in 2016, Lana has made significant contributions and delivered unquestionable impact for the U.S. business and our retail partners. Mrs. Fraser is performance driven and a remarkable team leader. With her appointment as director, head of marketing for the Americas, we will confidently strengthen the position of our brands and our company within the marketplace, enhance our partnership with retail stakeholders, and set our teams up to win now and in the future.”

Guagliardo joined Davidoff in 2009 following the acquisition of Cusano Cigars. He has held various positions within the company but has predominantly worked within the commercial department, Previously, Guagliardo served as head of key accounts and in-house sales where he oversaw the company’s large catalog, online, wholesale, liquor and chain accounts.

“Jeffrey Guagliardo has leveraged his industry experience, leadership skills and entrepreneurship to deliver outstanding results since joining the company,” said Austin. “He has an amazing capacity to navigate complex challenges and deliver quick, thoughtful and impactful solutions. In addition to being a natural leader, these important skills are what have made him successful throughout his career with our company, and will now be driven throughout the entire commercial organization. Mr. Guagliardo will further strengthen our critical indefensible business partner platform, full added value for our retail partners and shape the way forward for our commercial team.”

Guagliardo added: “I am honored to take over the role as head of sales for Davidoff of Geneva USA. In the past 15 years I have had the privilege to work with great leaders who have given me the opportunity to grow and understand the complexities of the ever-evolving industry. We have strong brands supported by an impressive commercial team that I am excited to lead in today’s challenging environment. I look forward to working closer with our industry partners and continuing to build on the growth we have all achieved together over the past several years.”

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