Davidoff of Geneva USA, the U.S. subsidiary of Oettinger Davidoff AG, has named a new marketing and sales directors. The company has tapped Lana Fraser to take on the role of head of marketing of Davidoff of Geneva Americas and Jeffrey Guagliardo as the head of sales for Davidoff of Geneva USA.
Fraser will oversee the strategic and day-to-day oversight of the company’s entire brand portfolio and marketing team for the Americas businesses, which includes North America, Latin America and the Caribbean. In addition, Fraser will also continue to head up the marketing efforts of Davidoff of Geneva Since 1911, the company’s retail and online businesses.
“I am proud to accept my appointment as the new head of marketing, leading one of the most innovative and exciting marketing departments in the industry. Our iconic brands are rooted in the heritage of our founder Zino Davidoff, a pinoneer and visionary who relentlessly pushed the envelope with groundbreaking ideas and products. It is with this same passion and spirit that I will lead this talented team.”
Dylan Austin, the president of Davidoff of Geneva USA, commented: “Since joining Davidoff in 2016, Lana has made significant contributions and delivered unquestionable impact for the U.S. business and our retail partners. Mrs. Fraser is performance driven and a remarkable team leader. With her appointment as director, head of marketing for the Americas, we will confidently strengthen the position of our brands and our company within the marketplace, enhance our partnership with retail stakeholders, and set our teams up to win now and in the future.”