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John Miller, President of Swisher International | Tobacco Business Magazine - November/December 2019NOVEMBER /DECEMBER 2019
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PUBLISHER’S LETTER
EXPANDING HORIZONS

STARTUP
IN THE FIELD | TAKING CHANCES
Being daring in your marketing strategies can pay big dividends, says Davidoff of Geneva USA’s director of marketing, Lana Fraser.

SELLING POINT | THE VIRTUOUS SALESMAN
Being persistent despite resistance is the key to success in sales, according to La Familia Robaina’s vice president of sales, Todd Vance.

CASE STUDY | OVERCOMING THE ODDS
Jas Sum Kral’s founder, Riste Ristevski, ignored critics who said his cigar company would never be a success and has proved them wrong.

COVER STORY | FOR THE PEOPLE
Putting its focus on adult consumers across all sales and marketing channels is the blueprint for success for Swisher International’s president, John Miller.

PREMIUM CIGARS
50 YEARS IN THE MAKING
One of the world’s largest premium cigar factories, Tabacalera de Garcia, has built a strong legacy in the past 50 years by consistently producing great cigars and investing in the people who work there.

CIGARS WITH A CAUSE
In Spanish, “los caidos” means “the fallen,” and Los Caidos Cigars honors the legacies of police officers and firefighters who died in the line of duty by giving back to their families.

FORTUNE’S CHILD
As a young man, Daniel Marshall dreamed of building his own yacht and sailing around the world, but when someone believed in him, his life took a different course, leading him to become a cigarmaker and one of the world’s top humidor builders.

RISE OF THE MACHINES
Machine-made small cigars offer cigar enthusiasts premium cigar enjoyment in a short amount of time and represent a category that tobacconists can build on, especially as winter approaches.

PIPES AND TOBACCO
THE ROYAL LEAF
When Tobacco was King offers an interesting tale about the golden age of tobacco as seen through Edward Dupree Allen, one-time president of Canadian Leaf Tobacco Co.

ELEGANCE IN BRIAR
Italian pipemakers Cristian and Cinzia Galeazzi strive for grace, style and sophistication in every pipe they make.

A HAPPY RETURN
Scandinavian Tobacco Group is bringing back to market some of the old Dunhill pipe tobacco blends under the Peterson brand.

OTP
BRAVE NEW WORLD
Modern oral nicotine pouches are a fast-growing alternative for adult consumers who want to continue to enjoy nicotine without using tobacco.

TOBACCONIST
IT’S A SHORE THING
Business partners Paul Copeland and country music superstar Luke Bryan celebrate the cigar lifestyle along Florida’s scenic Highway 30A at the pair’s Shore Thing Cigars lounge.

TPE IGNITE
MANAGING THE TOBACCO CATEGORY AT THE C-STORE LEVEL
A panel of experts discussed changing trends for convenience store tobacco sellers at the 2019 Tobacco Plus Expo and shared tips on how loyalty programs, SKU rationalization and data collection can build stronger sales in the category.

EVENTS
MILE-HIGH CELEBRATION
Smoker Friendly hosted its 10th annual Rocky Mountain Cigar Festival on Aug. 24.

PROCIGAR 2020
The Procigar Festival has become an annual celebration of the Dominican Republic’s cigar industry. The 13th annual Procigar Festival will be held Feb. 16-21, 2020.

PURO SABOR TO RETURN IN 2020
After a yearlong hiatus, Puro Sabor, the Nicaraguan cigar festival, will return Jan. 21-25, 2020.

FUENTE FEVER
Lord Puffer Cigars held its second annual Fuente Fever event to raise money for the Cigar Family Charitable Foundation Aug. 17-18.

THE LAST WORD
ROGUE ONE: THE FDA STORY
While the Trump administration has worked to deregulate other industries, the U.S. Food and Drug Administration’s push to regulate premium cigars moves forward.

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