“Our most popular model for the smoking industry is our LA-2SPX,” says Daniel Ward, LightningAir’s sales manager. “It can cover up to 3,500 square feet. A lot of people keep them running on medium. It has an adjustable square-foot setting on it that you can turn up at night after an event or party to allow the ozone and negative ions [to] work all night to clean everything.”
According to Ward, buildings today are constructed so tightly that pollutants become trapped indoors, making a product like LightningAir a must-have for many. In addition to being helpful to those in the tobacco industry, the company has found its product fitting into many different industries. Bob Stover, one of the partners at LightningAir, says their units were in high-demand this summer following hurricanes Harvey and Irma, with businesses and individuals using LightningAir units to eliminate mold, bacteria and other pollutants from the air in the aftermath of the storms. The company’s products have also been used in California during various wildfires. Any businesses that need to combat odors and smells—including hair salons, medical facilities, gyms and pet stores—are also seeking out LightningAir’s various units to help them clear the air.
“Our ideal customer is anybody that wants cleaner air. If you enjoy smoking a cigar but your partner doesn’t like it, this would be perfect for you because it takes the smell away. You can still smoke in your man cave and turn the unit on, and nobody would be able to tell,” Ward explains. “It also kills mold and mildew. We’ve sent pallets upon pallets of LightningAir units to Texas and South Florida with the hurricane relief because these units actually kill mold and mildew, E. coli, the cold virus, bed bugs—you name it, this will take care of it.”
This story first appeared in the November/December 2017 issue of Tobacco Business magazine. Members of the tobacco industry are eligible for a complimentary subscription to our magazine. Click here for details.