A new service is launching that hopes to change the way tobacco retailers and manufacturers do business. Cigar Marketplace is a new dynamic online platform that was created by Starky Arias, the former lead designer and marketer for Cigar Rings and former director of marketing for A.J. Fernandez Cigars. While traveling and meeting with clients for both of these positions, Arias observed certain issues that were preventing suppliers and retailers from truly working well with one another.
In the cigar industry, a sales representative typically visits a retailer to conduct business. Often, manufacturers lack the man power to reach all of their retail partners on a regular basis and this lack of visits and communications can lead to a breakdown in relationships and can hurt potential business and sales opportunities. In the worst case scenario, retailers are forced to wait weeks or even months for a visit from a manufacturers’ representative. This is an issue Arias and his new company, Cigar Marketplace, hopes to take on and improve.