Uncovering Your Tobacco Brand’s Hidden Value
Jaime Flórez-Estrada, the vice president of marketing for Royal Agio USA, is a marketing professional with big goals for 2018. In June 2017, European...
Members Only: How to Launch a Successful Private Cigar Lounge and Club
Over the past several years, there has been a rise in cigar lounges within tobacco retail stores due to the expansion of the Casa...
Stogie-gate: The Implications of FDA’s New Approach to Regulations
As most know, the industry has been working with a proverbial dark cloud over its head due to the uncertainty wrought by the threat...
Meet Regis Broersma: General Cigar’s Dynamo, Part 2
Regis Broersma was named President of General Cigar Co. back in 2015 and since his appointment the company and its iconic brands have undergone...
Kristoff Cigars’ Glen Case on Following a Passion
Glen Case’s story goes well beyond Kristoff Cigars and its brands. As a leader of a successful boutique cigar company that continues to see...
J. Cortès: Celebrating Family Values
W
(from left to right)
Gilberto Oliva Jr.,
Frederik Vandermarliere,
and José Oliva
hen J. Cortès' acquisition of Oliva Cigar Co. was announced in July 2016, many were...
Marketing from the Outside
As Oettinger Davidoff AG’s senior vice president and chief marketing officer, Charles Awad has the lofty task of marketing and promoting the Davidoff cigar...
Insights from IPCPR 2017
Spirits were cautiously high at July’s annual gathering of cigar and pipe industry members. Keynote speaker Rudy Giuliani echoed the sentiments expressed by many...
The International Implications for Regulating Cigars
When we discuss the adverse economic impact of government action against the passion for and production of great cigars—whether it is smoking bans, taxation,...
Meet Regis Broersma: General Cigar’s Dynamo, Part 1
In the premium cigar business, where icons, legends and venerable family names abound, it can be hard for a relative newcomer to stand out....