Marketing Experience: Kretek’s Jason Carignan on Building Customer Engagement
Experiential marketing, sometimes referred to as engagement marketing, involves getting customers to interact with your business in a shared activity—one that creates a positive...
The Engagement Game
Ian Blanken was hired as Oliva Cigar Co.’s marketing director during the company’s acquisition by J. Cortes. Before his hiring, he lived in Australia...
Cannabis Under Attack?
In January, U.S. Attorney General Jeff Sessions announced that the Department of Justice is rescinding the Cole Memorandum, causing a ripple of panic to...
A Quick-Start Guide to SEO
Regardless of whether your tobacco retail or manufacturing business sells products online or only in a brick-and-mortar store, search engine optimization (SEO) is a...
The Tobacconist Handbook
In 2009, Jorge Armenteros published the first edition of The Tobacconist Handbook. At the time, Armenteros had to self-publish this book because few publishers...
Sustainable Appeal: A Greener Look at Plasencia Cigars
Jose Luis Plasencia’s career in the tobacco industry officially began in 2015. He recalls graduating on a Saturday and by that next Monday he...
Revisiting Pipe Tobacco
In today’s culture, many things old and believed to be forgotten over time are experiencing a resurgence in popularity. Vinyl records, old video games,...
The Power of Positivity: Debonaire Cigars
It’s hard to keep a good man down, despite how insurmountable the obstacles in his path may seem. Even the best-laid plans can go...
Showdown in San Francisco Over Proposed Flavor Ban
Though many in the industry have been focused on the continuing deadlines and regulations brought about by the U.S. Food and Drug Administration’s deeming...
Navigating Legislative and Regulatory Change
As the premium tobacco and vapor industries are increasingly falling under the scrutiny of anti-smoking forces, questions about compliance with legislative, legal and regulatory...