Casa de Montecristo: Creating a Cigar Retail Presence

With the opening of three new “ground-up” shops, this premium cigar brand is firmly committed to expanding its brick-and-mortar footprint.


May of 2017 will see a Casa de Montecristo opening in the Davenport Village section of Austin, Texas, a city known as both a cultural mecca and an emerging business hub. The 3,800-square-foot store will feature a large walk-in humidor, bar and an outdoor patio space for cigar smokers living in a community that prides itself on “Keeping Austin Weird.” It will be the brand’s second location in Texas, where Dallas is home to a 4,300-square-foot location with an 800-square-foot walk-in humidor.

What these disparate locations have in common are growing populations and regulations that allow outdoor smoking patios, notes Maneson, who says the company is continuing to scout new locations but declined to offer specifics.

This story first appeared in the March/April 2017 issue of Tobacco Business magazine. Members of the tobacco industry are eligible for a complimentary subscription to our magazine. Click here for details.