Casa de Montecristo: Creating a Cigar Retail Presence

With the opening of three new “ground-up” shops, this premium cigar brand is firmly committed to expanding its brick-and-mortar footprint.

Casa de Montecristo

Retail is inherently risky, so why is a successful cigar brand looking to do a whole lot more of it? “Ultimately, we want to be able to service more and more adult cigar smokers across the U.S.,” says Rob Maneson, general manager of Casa de Montecristo, who says the company’s retail shops have been remodeled with larger lounges to meet increasing consumer demand. “There are fewer and fewer places that adult consumers can smoke, relax and enjoy their cigars with friends and acquaintances. We believe our store model meets consumer needs and we want to expand it further to a broader base of adult consumers.”

Casa de Montecristo Tobacco Business talked with Maneson shortly after the company announced plans to open three new locations by July of 2017 in the cities of Tampa, Florida; Nashville, Tennessee; and Austin, Texas. The stores are a mix of company-owned stores and licensed-based partnerships with some of the top established premium cigar retailers in the country.
For example, the new Casa de Montecristo by Tampa Humidor represents a partnership with Mike Howe, one of the area’s top cigar retailers. Located on the popular South Howard Street in South Tampa, the store will feature a full liquor bar, lounge space and a well-stocked premium cigar humidor.

The other two new stores are pure-play company ventures. Nashville’s new Casa de Montecristo will be a 3,200-square-foot store featuring a walk-in humidor, private patio space for 20 people and a full-liquor bar. Scheduled to open in April 2017, the store will be located in the Gulch area of Nashville—a fast growing neighborhood on the southwest fringe of downtown, featuring lively restaurants, bars, boutique stores, hotels and condominiums.

May of 2017 will see a Casa de Montecristo opening in the Davenport Village section of Austin, Texas, a city known as both a cultural mecca and an emerging business hub. The 3,800-square-foot store will feature a large walk-in humidor, bar and an outdoor patio space for cigar smokers living in a community that prides itself on “Keeping Austin Weird.” It will be the brand’s second location in Texas, where Dallas is home to a 4,300-square-foot location with an 800-square-foot walk-in humidor.

What these disparate locations have in common are growing populations and regulations that allow outdoor smoking patios, notes Maneson, who says the company is continuing to scout new locations but declined to offer specifics.

This story first appeared in the March/April 2017 issue of Tobacco Business magazine. Members of the tobacco industry are eligible for a complimentary subscription to our magazine. Click here for details.