Casa Cuevas Cigars’ limited edition La Mandarria cigar is now shipping to retailers. La Mandarria (the sledgehammer in Spanish) debuted at the 2019 IPCPR Show and was created after the Casa Cuevas Cigars distribution center was robbed in February. Burglars used sledgehammers to break in and steal over 25,000 Casa Cuevas cigars, which included the Casa Cuevas Limited Edition Flaco and Casa Cuevas core line. The Cuevas family made the decision to forge ahead and create a cigar that will mark the era where they faced and overcame adversity.
For years Cuevas family patriarch, Luis Cuevas Sr., has created many popular brands for other companies from the family’s factory, Tabacalera Las Lavas in the Dominican Republic. Three years ago, the Cuevas family felt it was time to create their own brand: Casa Cuevas Cigars. Luis Cuevas Jr., son of Luis Sr., runs the Cuevas operations in Miami as president of the company.
Regarding La Mandarria, Luis Jr. states in a press release announcing its shipment to retailers, “La Mandarria is a testament to the values that my father taught me as a child. He was a fighter who optimized the American dream. As a small cigar company, the robbery was an obstacle, but nothing he hasn’t been able to deal with in his storied past. La Mandarria represents the principal tool used against us, but also represents the strength and will of my father.”