Boldt Runners Corp., the exclusive licensee of Cannadips CBD, the modern dip alternative, announced today in response to consistent growth over the last 12 months, the appointment of former VP at U.S. Smokeless Tobacco/Altria, Jen Pike, as its chief revenue officer and former finance executive of GE/Genworth, Richard Kannan, as chief financial officer. These appointments come at a critical time, as Cannadips sales and consumer engagement have grown significantly quarter over quarter since Q3 2020.
Since July 2020, Cannadips has substantially increased both retail and online sales as well as expanded consumer engagement. Driven by nicotine-free and tobacco-free products that deliver long-lasting flavor as well as CBD through unique and patented technology, Cannadips CBD is emerging as the modern dip alternative for many consumers. The brand is focused on responsible marketing that is anchored in authenticity, amplifying the growing interest and connection to this brand and its remarkable products.
These two recent hires position the company for continued growth while also ensuring the leadership needed for continued innovative and responsible management. With over two decades of experience in marketing, product innovation, growth and general management, Pike brings her proven record of leadership, strategy and marketplace execution to the team. Similarly experienced, Kannan brings his background in financial audit, risk management and financial acumen to the team. Both have worked in large, scaled organizations as well as high-growth companies.
“I am super excited to dedicate all of my time to continuing to grow this amazing brand,” said Pike. “Cannadips CBD is one of those gems: it is anchored in a big idea, backed up by a fantastic product, wrapped in inspired packaging and content. All of the bones for growth are here. I’m excited to get to work for such an impressive tobacco alternative.” Most recently, Pike was working as a marketing consultant, focused on accelerating growth for her clients and re-imagining their marketing and business strategies. Prior to that, she held various executive marketing positions at both Altria and agencies, with a focus on innovation, delivering results and finding “what’s next”. Pike holds an undergraduate degree from Princeton.