“We are very excited to launch the new Camacho Box-Pressed (BXP) extensions of our highly-rated and top-selling core lines,” said Dylan Austin, Vice President of Marketing for Davidoff of Geneva USA. “Our bold, everyday smokes have been a staple in the humidors of aficionados for many years. Reimagining these winning blends has been quite a journey and we are thrilled by the bold taste experiences our master builders have managed to deliver. Broadleaf tobacco delivers a great intensity to these blends and we feel very lucky to get our hands on some high quality primings to build into this venture.”
The new Camacho BXP are packed twenty cigars per box and will begin shipping to retailers in the U.S. on February 13, 2017. The MSRP ranches from $8 to $9.25. Camacho will launch the cigars with a reinvigorated version of its 2016 #BoldAnytime campaign, which invites aficionados to embark on their own bold journey. Nationwide promotions and events, lead by the company’s national brand manager George Rami, are also planned as part of the marketing campaign.
For more information from Camacho Cigars, visit camachocigars.com.