Calico Brands, Inc. Partners with Crossmark to Boost Lighter Business

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Calico Brands, Inc. Appoints Crossmark as Convenience Trade Representation

Calico Brands, Inc. has new convenience trade channel representation–Crossmark. The company has announced that Crossmark will represent Calico Brads’ product portfolio including Scripto and Private Label brands on a national scale. Crossmark will help develop Calico Brands’ lighter business in the national convenience store industry.

Calico Brands has made it a focus in the past few years to become more competitive in the convenience trade market. It has introduced a brand-new premium pocket lighter line, Scripto Ultima, to be the best disposable pocket lighter line in the world. It hopes its new partnership with Crossmark will help strengthen its overall lighter business.