BAT Seeks FDA Approval to sell Glo in the U.S.

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Nicandro Durante, CEO of BAT, says that while e-cigarette products are far more popular than tobacco heating products, e-cigarettes have not evolved or advanced enough to become longterm options for consumers seeking reduced risk options. He states that e-cigarette users still occasionally smoke traditional cigarettes as well and that is one reason why BAT has invested over $1.5 billion on next generation products over the past six years. It has also taken a diversified approach by not only commercializing Glo but different versions of Vape, its e-cigarette brand.

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