Altadis U.S.A. is expanding its H. Upmann line with the addition of H. Upmann Hispaniola by Jose Mendez.
This brand is inspired by the island of Hispaniola. In 1492, Christopher Columbus came ashore to the island of Hispaniola, which is known today as the Dominican Republic and Haiti. While unknown to Columbus at the time, this island would become important to the tobacco industry. H. Upmann is paying tribute to this island with its latest offering which features exclusive varieties from the Dominican Republic such as Olor, Pilotico and Andullo tobacco–the last two which were developed exclusively for Altadis by the Mendez family, the largest tobacco grower on the island.
Andullo tobacco is indigenous to the island of Hispaniola and is rarely used for handmade premium cigars. It undergoes a specialized fermentation process that helps accentuate the qualities of the leaf. This tobacco is then used in the filler, which provides the cigar with strength, a rich aroma and a deep flavor that’s rarely seen in any other tobaccos.
“Jose Mendez & Co. has an amazing library of rare and special Dominican tobacco,” says Rafael Nodal, the head of product capability for Tabacalera USA. “Together with Siegfried Maruschke, grandson of Jose Mendez and president of the company, we have created a cigar which highlights the spirit of Hispaniola and takes us on a journey through the most representative tobacco varieties of the island.”
H. Upmann’s brand manager Candela Diaz added: “We are very excited to expand the H. Upmann brand with the help of collaborators, such as Jose Mendez. It was quite the experience to see this ancient andullo tobacco brought back to life; our partners in Jose Mendez have done an outstanding job. We look forward to showcasing this one of a kind cigar in Las Vegas at the 2019 IPCPR.”
The H. Upmann Hispaniola is a full-flavored, medium- to full-bodied cigar that features Dominican fillers and binder within an Ecuadorian Sumatra wrapper. The andullo tobacco is mixed within the filler to create a richly complex smoking experience. The cigar will be presented in 20-count boxes in three different vitolas: Robusto (5 x 50), Toro (6 1/8 x 52), and Belicoso (6 x 50). MSRP ranges between $8.50 and $8.95.
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