Alec & Bradley, the company founded by brothers Alec and Bradley Rubin back in 2018, has announced its third cigar line–Kintsugi (pronounced Kint-Su-Gee).
Kintsugi is described as an elegant, multifaceted medium-bodied cigar with a silky-smooth Habano wrapper and Nicaraguan and Honduran binder and filler tobaccos. In choosing the name, the Rubin brothers wanted to relay an allegory that applies to the current state of the premium cigar industry. According to the legend of the Japanese artform Kintsugi, it is said that a 15th century Japanese Shogun dropped his favorite case, shattering it to pieces. He then ordered artisans to put it back together with gold and liver lacquer, hoping to make it even more beautiful than before.
“Unfortunately, the cigar industry seems to be a bit fractured right now,” says Bradley Rubin. “We are all fighting to reduce or eliminate regulation, but there is little consensus on how to achieve this. We can all learn from the Kintsugi story. We are all better together. The passion behind premium cigars is the gold lacquer that binds.”
Alec & Bradley Kintsugi will be presented in 20-count boxes decorated with a golden filled-in crack pattern that mimics the Shogun’s vase. The bands and inside box labels’ design is influenced by traditional Japanese themes and artwork. Kintsugi will be handcrafted at Raices Cubanas Factory located in Danli, Honduras and will come in four different sizes: Robusto (5 x 50), Toro (6 x 52), Gordo (6 x 60) and a size that will be announced at a later time along with prices and ship dates. For now, the company expects to release this cigar mid-May to early-June 2020.
Kintsugi will be distributed through Alec Bradley Cigar Co. For all the latest news from Alec & Bradley, visit alecbradley.com.