Alec & Bradley, the company founded by brothers Alec and Bradley Rubin back in 2018, has announced its third cigar line–Kintsugi (pronounced Kint-Su-Gee).
Kintsugi is described as an elegant, multifaceted medium-bodied cigar with a silky-smooth Habano wrapper and Nicaraguan and Honduran binder and filler tobaccos. In choosing the name, the Rubin brothers wanted to relay an allegory that applies to the current state of the premium cigar industry. According to the legend of the Japanese artform Kintsugi, it is said that a 15th century Japanese Shogun dropped his favorite case, shattering it to pieces. He then ordered artisans to put it back together with gold and liver lacquer, hoping to make it even more beautiful than before.
“Unfortunately, the cigar industry seems to be a bit fractured right now,” says Bradley Rubin. “We are all fighting to reduce or eliminate regulation, but there is little consensus on how to achieve this. We can all learn from the Kintsugi story. We are all better together. The passion behind premium cigars is the gold lacquer that binds.”