Alan Rubin, founder of Alec Bradley Cigar Co., has announced that he has acquired Lars Tetens Brands. The acquisition will bring Rubin together with cigar maker Lars Tetens, also impacting their respective brands. Lars Tetens Cigars will now solely be distributed by Alec Bradley Cigar Co.
For over 30 years, Tetens has focused on producing unique cigars. Tetens is best known for being authentic and for introducing a very unique conditioning process. In addition to his cigar making skills, Tetens is described as a creative prodigy who is known for his artistic and musical talents, bespoke leather, clothing and horological lines, as well as his culinary skills as both a master chef and a creator of spices and other unique food items.
“Lars has always intrigued me,” says Rubin. “His guerilla marketing, unique products and creativity inspired me while I was coming up in this business. 15 years ago I searched Lars out, just to meet with him. I couldn’t make this story up if I tried. We scheduled some time to sit down for a cigar at a shop one night–we set the time for 11 p.m. Waiting, waiting, waiting, finally, at 2 a.m., Lars shows up and tells me to join him, he wanted to make me lobster mac and cheese. Ummmm, ok, sure-this was the greatest lobster mac and cheese I ever had! Anyway, we ate, smoked cigars and talked until about 6 a.m.-like we had known each other forever. We became quick friends and stayed in touch since then.”
Teten added: “I’ve had multiple companies approach me to take my brand on, but I had this connection with Alan. Out of all of the people that came to me, Alan was the only one that saw my vision and got me. He was the only one that would allow me to be me. I can express myself and my creativity with Alan. With the new partnership, I am a part of the Alec Bradley family and their wide distribution network. I am unbelievably excited to get going! I couldn’t have done this without Alan!”
The terms of the agreement have not been disclosed. Lars Teten’s cigar brands will now be included in Alec Bradley Cigars’ portfolio. Rubin intends to use this new partnership to bring the Lars Teten brand back to prominence.
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