3. A Shared Vision
Does everyone on your team have the same vision for your company and its brands? If not, you can’t expect your team to be effective and as a result, your brands will struggle on the market. Warped Cigars’ Kyle Gellis team is comprised of individuals who have the same mentality as him. “This isn’t a “job” for them it’s a way of existence, if they don’t have the same vision as I do for the brand, then it won’t work. If they aren’t obsessed with the quality and consistency of our cigars for our customers then it won’t work. The team we have here at Warped are here because they are the best at what they do and it shows,” he says.
As a bonus tip to any business when it comes to expanding or hiring a new team member, remember that any hire shouldn’t be an expense but should add great value to your team and your brand. “When you hire the right people you really get a return on investment,” explains Sean Knutsen, President and CEO of Boveda, Inc. “We hired people and got rid of people that weren’t as efficient as we needed them to be and slowly we learned over time that when you hire the best and pay them very well, then you can start building that momentum because of the productivity and the quality of their work starts to pay dividends and it no longer becomes an expense when you hire the right people.”
– Story by Antoine Reid, an editor and digital content director for Tobacco Business Magazine. You can follow him on Instagram @editor.reid