“I am delighted that Lucie has chosen to join 22nd Century’s board of directors,” commented 22nd Century Board Chair Nora B. Sullivan. “Her well-established track record of success in business along with her strong background in and knowledge of the media industry will be extremely valuable for the company as we execute on our mission to reduce the harm caused by smoking, launch VLN, and monetize our hemp/cannabis operations. We are confident her contributions will help raise 22nd Century’s profile in the consumer marketplace and mainstream media. Lucie’s appointment also reflects our continued commitment to the diversity of our Board, and I very much look forward to her perspective and contributions in the board room.”
Mish, 22nd Century Group’s corporate president and CEO, added: “Lucie is an extremely talented business executive who has always been well ahead of her time, due to her unique ability to understand what will sell in the marketplace and to consumers. We are fortunate to welcome her to our board of directors where we are confident that her key relationships across the industry will benefit 22nd Century Group. We look forward to Lucie’s knowledge, ingenuity, and perspective as we launch VLN and elaborate on our mission of tobacco harm reduction.”
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