Going on its ninth year, the Miami Mega Herf was held in Miami, Florida from Oct. 17-20, 2019. Organized by Lui Mahal and Michael Pugh, this annual event brings together cigar enthusiasts for a weekend of cigars, food, and plenty of networking and social events that bring consumers together with some industry’s leaders. Sponsors of the 2019 Miami Mega Herf included Drew Estate, Cohiba, Davidoff, AJ Fernandez, La Galera, Freyja, Señorial by José Blanco, Casa Cuevas, Epic Cigars, Nat Cicco, Cuban Crafters, Casa de Montecristo Prime Cigar & Whiskey Bar, Grand Leyenda Tequila, Nova Cigars, Fuera de Serie, and Ace Prime.
The 2019 Miami Mega Herf kicked off with an intimate cigar social on Thursday, Oct. 17, 2019, for guests that arrived early. Held at the Deck at Island Gardens, located at 888 MacArthur Causeway in Miami, Florida. Here, guests dined, enjoyed wine and danced while enjoying Epic Cigars with Miami’s skyline and Biscayne Bay serving as a backdrop. On Friday, a happy hour and cigar social held at Brickell’s Blue Martini served as the pre-kickoff to the Miami Mega Herf weekend and featured live music and Joya de Nicaragua Antaño Dark Corojo cigars.
Guests made their way to Casa de Montecristo by Prime Cigar and Whiskey Bar, which hosted the official kick-off party. Jonathan Drew, president and founder of Drew Estate, made an appearance during the party where many of Drew Estate’s cigars served as the centerpiece of the evening. On Saturday, Oct. 19, guests gathered at Cuban Crafters Cigar Lounge for a Ladies of the Leaf cigar social that featured cigar maker Emma Viktorsson of Freyja Cigars and several female social media influencers in the cigar space. Davidoff Cigars served as the featured cigar for this event.
The main event, the Cigar & Spirit Industry Sunset Cocktail Cruise, was held aboard the Seafari Miami Mega Yacht on Sunday, Oct. 20, 2019. The Safari is the 4th largest mega yacht in the U.S. and is privately owned. Measuring 228 feet in length, 65 feet in height and encompassing 20,000 square feet of venue space, the Seafair served as a very unique space for cigar enthusiasts who gathered for the event. Each deck was designed to offer guests a different experience: an art show featuring famed graffiti artist ATOMIK occupied the first deck. Curated by Jonathan Drew himself, ATOMIK’s iconic orange-themed artwork was prominently featured while Jonathan Drew greeted and interacted with guests and handed out various Drew Estate cigars including the new ACID Kuba Arte, BOTL and Shady XV.