Steve Lochan Named General Manager of Casa de Montecristo

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Casa de Montecristo

Steve Lochan will assume the position of General Manger of Casa de Montecristo, the retail premium cigar stores owned by Tabacalera USA. Lochan has more than 18 years of broad sales and management experience. Previous to working with Tabacalera USA he was the Vice President of Operations, Strategy and Execution at Toys R Us, where he oversaw store operations across 875 locations, focusing primarily on strategy and tactics involving brand building, pricing, specialty retail communications and mentoring and developing managers.

“Steve, along with the Casa de Montecristo team, will lead the exciting expansion plan and development of the Casa de Montecristo retail stores,” said Javier Estades, head of Tabacalera USA and Lochan’s new supervisor.

The Casa de Montecirsto began back in 2008 and includes company-owned stores and licensed-based partnerships with some of the top established premium cigar retailers in the country. Only retailers and lounges that exemplify the luxury, quality and lifestyle fitting of the Casa de Montecristo brand carry the Casa de Montecristo brand name. Eleven stores are part of the Casa de Montecristo program including:

  • Casa de Montecristo Chicago
  • Casa de Montecristo by Smoke Inn (Boynton Beach, Fla.)
  • Casa de Montecristo by Prime Cigar & Whiskey Bar (Miami)
  • Casa de Montecristo by Cigar Inn at 2nd Avenue (New York City)
  • Casa de Montecristo by Cigar Inn at 73rd Street (New York City)
  • Casa de Montecristo Dallas
  • Casa de Montecristo Austin
  • Casa de Montecristo Nashville
  • Casa de Montecristo by Tampa Humidor
  • Casa de Montecristo Washington, D.C.
  • Casa de Montecristo by JR Cigar (Mooresville, N.C.)

For more information on Casa de Montecristo, visit casademontecristo.com.