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16NEWSTRENDSCamelCrushBoldjoinsthecompanyssmokelessproductline.TopTobaccoandRepublicTobaccoseektoenforcetrademarkrights.RJRExpandsCamelCrushAnti-CounterfeitingSuitFiledTOBACCOOUTLETBUSINESSSEPTEMBEROCTOBER2011SEPTEMBEROCTOBER2011TopTobaccoL.P.etal.v.MidwesternCashandCarryLLCetal.R.J.ReynoldsTobaccoCo.isexpand-ingitsCamelCrushlinenationallywithCamelCrushBold.FeaturingthesameTurkish-domestictobaccoblendasthatinCamelFiltercigarettesBoldciga-rettescontainacapsulethatreleasesasmallamountomentholintheflterwhensqueezed.Theresultisacigarettethatgivessmokerstheopportunitytoexperienceull-avornon-mentholwithmentholondemandsaysthecom-pany.IntestingCamelCrushBoldreport-edlyhadhighappealwithsmokersobothCamelandcompetitivebrandsandsmokerslikedbeingabletodecidewhenoritheywantedtoaddthementholtaste.LaunchinganothermentholproductatatimewhentheFDAisstillweigh-ingtheutureomentholasacategoryseemstoindicatethatthecompanyhasaithinmentholslong-termuture.TheFDAhasindicatedthatitwillbaseitstobaccoregulationsonsoundscienceandwiththoughtgiventotheactthatmillionsoadultsmokersareinterestedinmentholcigarettessaysaspokes-personorthecompanywhoseemedtosuggestthatthecompanyeelsmen-tholwillremainaviableoption.Inarecentearningscallwithana-lystsDanielDelenReynoldsAmeri-canInc.CEOreportedthatthatRJRwouldcontinuetobuildmomentumwiththenationalexpansionandnotedthatitmarksR.J.ReynoldsfrstnewnationalcigarettelineextensionsinceCamelCrushwentnationalthreeyearsago.Thecompanyexpectsthisnewstyletodriveadditionalgrowthandur-therbroadentheappealotheCamelbrandhesaid.Winston-SalemNorth-Carolina-basedR.J.ReynoldsTobaccoCompanyremainsthesecond-largesttobaccocompanyintheUnitedStateswithbrandsthatin-cludeCamelPallMallWinstonKoolDoralandSalem.Aspartoavigilantanti-countereitingcampaigntoprotectitsTOPtrade-marksTopTobaccoL.P.andRepub-licTobaccoL.P.fledsuitlastmonthinederalcourtinChicagoagainstlocalwholesaledistributioncompaniesMid-westernCashandCarryLLCMidwestCashandCarryMidwestDistributorsWarehouseseveralgasstationretailoutletsandvariousafliatedindividu-alsortrademarkinringementunaircompetitionandtrafckingincounter-eitgoods.ThelawsuitallegesamongotherthingsthatthedeendantshavebeenknowinglysellingintheChicagomarketcountereitTOP-brandcigaretterollingpapersthatwereillegallymanu-acturedinChinawiththespecifcintentoconusinganddeceivingthepublic.AlsonamedinthelawsuitwasTangQi-wentheallegedmanuacturerothecountereitgoods.TopTobaccoandRepublicTobaccoseektoenjointhedeendantsromanyurthercounter-eitingunlawulsalesorwronguluseotheTOPtrademarksandalsotore-coverromthemsubstantialdamagescostsandees.TOPTobaccoanditspredecessorshavebeeninthecigarettemarketormorethan100yearsandthemarkTOPiswellknownamongmerchantsandcustomerssaidSteveSandmanvicepresidentosalesandmarketingatRe-publicTobacco.TOP-brandproductsaremanuacturedandsourcedexclu-sivelyorandunderthedirectionoRepublicTobaccoandsuchproductsaresoldonlythroughRepublicTobac-co.Thereorewemaintainavigilantanti-countereitingprogramtoprotectagainstviolationsotheTOPmarksandthisactionisafrmreminderthatsuchunlawulconductwillnotbetoler-ated.ThelawsuitispendingbeoretheHon-orableRonaldA.GuzmanotheUnitedStatesDistrictCourtortheNorthernDistrictoIllinoisasCaseNo.111-cv-04460.