Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
14NEWSTRENDSAwebcastprovideddetailsonretailercompliancewiththenewrequirementsforhealthwarnings.TextualWarningStatementsCigarettePackagingandAdvertisingFDAOffersRetailGuidanceonGraphicWarningsTOBACCOOUTLETBUSINESSSEPTEMBEROCTOBER2011SEPTEMBEROCTOBER2011Accordingtotherecentrulingoneotheollowingwarningsmustoccupythetop50percentotherontandrearpanelsocigarettepackagesandthelet50percentotherontandrearpanelsocigarettecartons.Oneothewarningsmustoccupyatleast20percentothetopareaoanycigaretteadvertisement.Eachmustalsobeaccompaniedbycorrespondingcolorgraphicsandasmokingcessationresourcereerence1-800-QUIT-NOWWARNINGCigarettesareaddictive.WARNINGTobaccosmokecanharmyourchildren.WARNINGCigarettescauseatallungdisease.WARNINGCigarettescausecancer.WARNINGCigarettescausestrokesandheartdisease.WARNINGSmokingduringpregnancycanharmyourbaby.WARNINGSmokingcankillyou.WARNINGTobaccosmokecausesatallungdiseaseinnonsmokers.WARNINGQuittingsmokingnowgreatlyreducesseriousriskstoyourhealth.Theninerequiredwarningsmustberandomlydisplayedineach12-monthperiodinasequalanumberotimesasispossibleoneachbrandotheproductandberandomlydistributedthroughouttheUnitedStatesinaccordancewiththeFDA-approvedwarningplan.InJulytheFDAsCenterorTobaccoProductsconductedaseriesoretailtrainingwebcastsonthetopicohowtocomplywiththerecentlyissuedrulerequiringnewcigarettegraphichealthwarningsoncigarettepackagesandoncigaretteadvertisements.AsrequiredbytheFamilySmokingPreventionandTobaccoCon-trolActtheFDArecentlyissuedrulesrequiringninelargerandmorenoticeabletextualwarn-ingstatementsseeboxtoappearoncigarettepackagesandincigaretteadvertisementsalongwithcolorgraphicimagesdepictingthenega-tivehealthconsequencesosmoking.Anypersonwhomanuacturespackagessellsoersorsaledistributesorimportsciga-rettesorsaleordistributionintheUnitedStatesmustensurethecigarettepackagebearsinac-cordancewithFCLAAtheFederalCigaretteLa-belingandAdvertisingActandPart1141oneotherequiredwarningsontherontandtherearpanelsnotedanFDAspokesperson.Theruledefnesacigaretteasanyrollotobaccowrappedinpaperorinanysubstancenotcontainingtobaccoandanyrollotobaccowrappedinanysub-stancecontainingtobaccowhichbecauseoitsappearancethetypeotobaccousedintheflleroritspackagingandlabelingislikelytobeoeredtoorpur-chasedbyconsumersasacigarettedescribedinparagraphoneothisdefnition.IssuedonJune222011thefnalrulewilltakeeectSept.222012uponwhichdatenopersonmaymanuactureorsaleordistributionwithintheUnitedStatesanycigarettepackagethatdoesnotcomplywiththerule.AdditionallynomanuacturerimporterdistributororretailermayadvertisecigaretteswithintheUnitedStatesitheadver-tisementdoesnotcomplywiththerulestatedanFDAspokespersonduringthewebcast.ForcigarettepackagesmanuacturedpriortoSept.222012manuacturersmaycontinuetodistributethepackagesoranadditional30daysatertherulegoesintoeect.InadditiontothegraphicwarningsoncigarettepackagestheFDArulingincludedrestrictionsonretailadsasollowsIaretaileradvertisesorcausestobeadvertisedanycigaretteswithintheU.S.itsadvertisingmustbearoneotherequiredwarningsandcomplywithrequirementsunderthenewruleandotherapplica-blerequirementsundertheTobaccoControlAct.Thisappliesregardlessoormwhichcouldincludematerialssuchasmagazineadsnewspaperadspamphletsleaetsbrochurescouponscatalogsretailorpoint-o-saledisplayspostersbillboardsdirectmailersandInternetadvertisinge.g.Webpagesbannerads.AccordingtothewebcastaretailerwillnotbeinviolationotheruleoradvertisingthatitdisplaysinalocationopentothepublicsolongastheadvertisementcontainsahealthwarningisnotcreatedbyoronbehalotheretailerandtheretailerisnototherwiseresponsibleorincludingtherequiredwarningandthehealthwarningisnotalteredbytheretailerinawaythatismaterialtotherequirementsoFCLAAsection4ortherulee.g.ob-scuringthewarningreducingthewarningssizeseveringthewarninginanyway.Foradvertisementsnotcreatedbyoronbehalotheretailerretail-erswillnotbeheldinviolationotheruleiitpubliclypostsanadver-tisementthatisnotincomplianceaslongastheymeettheexemptioncriteriaorretailersstatedthespokesperson.Forpackagesthataresuppliedtotheretailerretailersareexemptromtheserequirementsaslongastheymeettheexemptioncriteriaorretailers.Foradditionalinormationvisithttpscollaboration.da.govctpre-tailersjuly.AnexampleooneothelargermoreprominentcigarettehealthwarningsnowrequiredbytheFDA.