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56TOBACCOOUTLETBUSINESSSEPTEMBEROCTOBER2009HowcanoutletstoresmakethemostofthatpotentialnewcustomerbaseIx19mseeingmoreandmoreoutletstorescarryinghumidifedcigarsinadditiontothemachine-madecigarsyoufndinc-stores.Retailersalsoneedtorecognizethatandlookatwhattypeox16customerstheyhaveandrespondwithwhattheyneed.Cigarcustomersaresomewhatgullibleinthesensethattheywillreadamagazinethatratesastrongcigarmorehighlyandgoouttobuyit.Butfrst-timesmokerswhopickupastrongcigarwonx19tsmokeagainespeciallythosewhoareswitchingx16romcigarettestocigars.Cigarettesmokerstendtoinhalealittlebitandix16youinhaleax16ull-bodiedcigaryouwillexperiencenauseaandmaybeevenvomiting.Itx19stoostrongx16orthat.Sooutletshopsneedtorecognizethatandpointnewcustomerstowardamildcigar.ArepeopleswitchingfromcigarettestocigarsIx19veheardthattheyare.Peopledonx19thavetimetosmokecigarettesanymore.Andtheeconomicsox16itaresuchthatpeoplecansmokeonecigaradayinsteadox16apackandahalx16ox16cigarettesandsavemoney.Teycanbuyacigarx16or2whereasapackcanbe5or6depend-ingonwhatstateyouarein.FG2009AvailableinaConnecticutorMadurowrappertheFGx19ssubtleblendo-NicaraguanandDominicanagedtobaccosprovidesasmoothandx1avor-ulcigarwithhintso-cocoaandspice.TheFGConnecticutissmootherandcreamierwhiletheMadurohasspicyundertonessaysGregoriowhorecommendstheConnecticutasadaycigarandtheMaduroasana-ter-dinnersmoke.x1cI-smokingisaboutelegancethenFGisyourcigarx1dsaysGregorio.x1cThiscigarwasblended-ortherefnedsmokerinmind.Thisisthecigartosavoraboardayachtorasyouexityourprivatejet.x1dPoorBoyMadeinFelipeGregoriox19sMiamiwarehousebyCubanexpatrollersmanyo-whomworkedinthePartagas-actoryinHavanabe-orefnding-reedomPoorBoycigarsareblendedwithNicaraguanHonduranandDominicantobaccos.Richwithleatherandspicethesecigarsareasuperiorsmokex14andx1cbornintheUSAasinthewordso-thex18Bossx19x1dsaysGregorio.PurePureintasteaswellasinnamethiscigaristhefrstFelipeGregorioDominicanPuromadeexclusivelywithtobacco-romonex1cfncax1dor-armintheDominicanRepublicx19sCibaoValley.x1cPureis-ortheseriousafcionadowhotrulyunderstandsthecomplexityo-theblendx1dsaysGregoriowhodescribestheblendastremendouslyintensewithplentyo-richearthandco--eex1avorsthatevolvetoleatherandmahoganyundertones.PetrusPrestiGesuBlimeAclassiccigarandEuropean-avoritePetrusisenjoyedoverseas-oritsbalancedx1avorandmediumbodywithpalate-richx1avorsandaromas.Createdin1990thisbrandwasreintroducedin2009withanewlookbutmaintainsitsreputationasacigar-orthestars.moroCCANseriesFelipeGregoriohasinitiatedanewapproachtocigarblending.x1cWeplantogotovarioustobacco-producingregionso-theworldandhavelocal-armersgrowlotso-theirindigenoustobaccos-orustoblendx1dexplainsGregorio.x1cWestartedin2008and2009inMoroccobygoingto-ourdi--erentregionsandusingthelocalvarietieso-tobaccogrownexclusively-orustoproducethesecigarsAzemour5050Azemour-romazemmurBerber-orx1ctheolivesx1disthenameo-atownlocatedonthele-tbanko-theOumEr-RbiaRiveravery-ertileareawherethemajorityo-organicplantationsinMoroccoare-ound.TheAzemour5050cigar-eaturesanEcuadoreanbrownwrapperandablendthatis50percentAzemourblacktobaccowhichgivessubtlehintso-cedarandwithcitrusundertonesand50percenttobaccogrown-romVueltaArribaseedintheDominicanRepublicx19sCibaoValley.tArAzout7030Locatedontheshoreo-theAtlanticOceannearthe-ooto-theAtlasMountainsTarazoutisthesurfngcapitalo-Moroccoaregiono-sandysoilclosetotheAtlantic.Tarazoutcigars-eatureaCorojowrapperandablendo-70percento-Tarazouttobaccoanextremelyx1avor-ultobaccothatimpartsasweetbalanceo-honeyandwoodand30percentCorojo-romtheCibaoValleyintheDominicanRepublic.x1cThisisa-ull-bodiedcigarwithhintso-orangepeelandaspicyfnishx1dsaysGregorio.imilChil3070AsmallvillageincentralMoroccoImilchilislocatedinMoroccox19sAtlasMountains.Thirtypercento-theImilchilblendiscomposedo-theverysweettobaccogrowntherewhile70percentiscomposedo-SanVictorOlortobacco-romtheCibaoValleyintheDominicanRepublic-orundertoneso-sweetwoodandcaramelwithpleasantteaintonations.TheImilchilcigar-eaturesaConnecticutwrapperandismedium-bodied.essAourA4060Morethanhal-o-thetobaccoinEssaouracigarscomes-romEssaouiraanattractivetownperchedonMoroccox19scoastand-amousasthesettingo-thex1ccastlex1d-romJimiHendrixx19ssongx1cCastlesMadeo-Sand.x1dTheEssaouraisa-ull-bodiedcigarflledwithearthycomponentsandalongfnishand-eaturingaVueltaAbajoHabanowrapperandablendo-40percentVueltaAbajotobaccogrownintheCibaoValleyo-theDominicanRepublic.GreatsbyGregorioAlookAtFeliPeGreGoriox19stoPBleNds.