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4TOBACCOOUTLETBUSINESSMAYJUNE2010PACTtotheFutureItx19sbeenalongtimesincewex19vebeenabletogetex-citedaboutapieceolegislationx14excitedinaposi-tivewaythatis.Putanotherwayitx19sbeenawhilesincewex19vebeenenthusiasticaboutanythinggoingoninnationx19slegislativebranchesnationalorlocalpertainingtotobacco.Sowex19reeelingdownrightestiveaboutthePACTActsignedintolawbyPresidentObamainMarch.ByclosingloopholesthatenabledInternetretailerstosellcigarettesandtobaccoproductswithoutcollectingtaxesandremittingthosetaxestostategovernmentthePreventAllCigaretteTrax1ckingActeectivelyeliminatesacompetitivedisadvantagethathaslongplaguedbrick-and-mortarretailshops.Atatimewhentheindustryisstillreelingromanonslaughtoonerousandinmanycasesdownrightconusinglegislationitx19swonderulandrereshingtox1nallyhaveanewlawwecanallapplaud.Itx19salsothrillingtoseetheentireindustryrallyingtore-spondtothechangesonthetobaccolandscapewithwhatcanonlybecharacterizedasindomitablespirit.Everywherewelookweseesignsoinnovationcreativityanddetermi-nation.Itcomesintheormoaggressiveapproachestoretailandpromotioninnewproductsandpackagingandintheenthusiasticresponsetoindustrynetworkingandmarketingopportunities.Andwex19vechronicledmanyotheseexcitingdevelopmentsintheissueyoux19reholding.Retailersareworkingharderthanevertoprosperinthesetumultuoustimes.Andtheirendeavorsareyieldingruit.InourTrenchMarketingcolumnMattMullenreportsthatJCx19sCigaretteOutletbracedoratoughyearbutoundwaystocontinuetothriveseep.64.Amongtheproductinnovationsbeingbroughttomar-ketinresponsetotheever-more-prevalentsmokingbanssweepingthenationisthee-cigarette.Thisissuex19scoverstoryx14arounduponthechallengesandopportunitiesothisfedglingcategoryx14comesindirectresponsetore-questsromreadersinterestedinexploringthisavenue.Asignix1cantnumberoretailerssurveyedattheTobaccoPlusExpo2010specix1callyrequestededitorialcover-ageothee-cigarettecategory.Welistened.TOBwriterReneeCovinox19sin-depthlookatthee-cigarettemarketbeginsonp.34.Youx19llalsox1ndaveritabletreasuretroveonewproductreleasesinourproductprox1lesectionseep.78x14urtherevidencethatmanuacturersarerespond-ingtotaxhikesandregulatoryshitsaggressively.Onarelatednotewex19rethrilledtoreportthatinterestinTobaccoPlusExpohasbeenstrongerthanever.Wehaverecord-breakingcommitmentlevelsorTPE2011whichwilltakeplaceMarch2-3attheLasVegasConventionCenter.TPE2010wasaresoundingsuccessandexhibi-torsandattendeesareeagertoparticipateinanothersuc-cessulshow.Andorgoodreasonx14wex19llbepullingoutallthestopstomakeTPEbetterthanever.Amongotherthingswewillbeexpandingonoureducationalseminarseriesandmakingthosesessionsaswellasapre-seminarbreakastavailabletoallattendeesonacomplimentarybasis.StaytunedurtherenhancementstotheTobac-coPlusExpoareintheplanningstagesandwillbean-nouncedatoverthecomingmonths.Whilewex19reheartenedbytheindustryx19sresponsetoad-versitywex19renotsurprised.Themembersothetobaccocommunityx14retailersmanuacturersandwholesalersx14arebothresilientandspirited.Workingtogetherwewillx1ndawaytonotonlysurvivebutprosperthroughthesechallengesandintotheuture.PUBLISHERx19SLETTERBYEDOx19CONNOR