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69TOBACCOOUTLETBUSINESSMARCHAPRIL2009Altadisownsmanymanyhigh-proflebrands.Whichox10yourhandmadebrandsismostappropriatex10orthetobaccooutletmarketWehavemanybrandsappropriatex1eorthetobaccooutletmar-ket.AltadisU.S.A.istheonlycigarmanux1eacturerwithbrandscomingx1eromallx1eourox1ethemajorcigar-producingcountriestheDominicanRepublicNicaraguaHondurasandMexicowiththeTurrentx1eamilyx19sbrands.Thetobaccooutletmarketischangingtoo.Weareseeingmoreandmoreox1ethehybridstoressomewithwalk-inhumidorsandlargecigardisplays.TheseincludeFredHoylandx19sTobaccoDepotstoresinFlori-daandCraigCassinCharlottewhoownstraditionaltobaccostoresalongwithasuccessx1eulhybrid-typestoreTobaccoTraderwhichevenhasaMontecristoLounge.Wereallyhavebrandsx1eorallretailersdependingonthetypeox1estoreandthelocationandcustomerbase.WithgreatpremiumcigarbrandssuchasGispertRomeoyJulietaH.UpmannSaintLuisReyMontecristoTe-AmoOmarOrtezetceteraalongwithourmachine-madebrandsweprettymuchhaveacigarx1eoreveryclassox1estoreandeveryconsumertaste.Altadisalsoox10x10ersawiderangeox10domesticcigars.Whattrendsorprex10erenceshaveyouobservedinthatcategoryWex19reseeingconsistentgrowthinthenatural-wrappedci-garslikeDutchMastersandBackwoodsaswellasgrowthinhomogenizedwrappercigarsespeciallycigarillos.Manyox10ourretailersareworkingtobuildthecigarsideox10theirbusinesses.WhatcanmerchantsdotoincreasecigarsalesHowwideox10avarietydotheyneedtoox10x10erHowimportantisdisplayRetailersshouldreallyox1ex1eerax1eulllineox1ecigarswithinabroadrangeox1epricecategoriesx1eortheircustom-ers.Theyshouldalsoconsiderox1e-x1eeringsmokingaccessoriessuchasqualitylightersandcuttersandsimplehumidifcationdevicesaswellasotheritems.Displayisimportantastheci-garsshouldbewellmaintainedandhu-midifedandshouldideallybedisplayedinanattractiveandcleanmanner.Alsomoreandmoremunicipalitiesarere-strictingplaceswhereonemaysmokesoix1eastoreownercanprovidealoungeareawherecigarsmokerscancongregateandenjoytheircigarstheymayseeanincreaseinbusinessandpatronage.Whatisyourviewox10thegrowthpotentialox10thecigarmar-ketatthispointWhichareaox10thebusinessdoyoux10eelhasthemostpotentialintodayx19smarketTherearealotox1euncertaintiesinthemarketnowwithin-creasingrestrictionsandalsotaxationsuchastherecentSCHIPlegislation.Howeverconsumershaveshowntheyenjoycigarsandcigarsmoking.Thecigarmarketalthoughvibrantandthrivingisax1cboutiquex1dindustryandmaybeposi-tionedtobelessax1ex1eectedbydramaticeconomicswingsthanotherindustries.Cigarsmokersseempoisedtocontinuetoenjoycigars.Ax1eterallwhenyouconsidertheamountox1eworkmanshipthatgoesintocigarsespeciallyhandmadeci-garsyoucanseethattheymaytrulybeoneox1ethelastax1ex1eordableluxuriesavailable.HowdoyouworkwithretailerstohelpthemmarketcigarsDoyouworkwithretailersonin-storeeventsorcustomizedpromotionsAltadisU.S.A.x1eullysupportstheretailtobacconistandwehaveseveralpro-gramsincludingourRetailDisplayand