TOB Magazine - page 2

4
TOBACCO BUSINESS INTERNATIONAL
JULY/AUGUST 2014
When Is the Best Time to Get
Ready for TPC 2015? NOW!
PUBLISHER’S LETTER
BY ed o’connor
What was your purpose
for attending TPC 2014?
51%
See new
products
8%
Visit a supplier
41%
E-Cigarettes
Was this your first time at the show?
64%
Yes
36%
No
TPC 2015 takes place at the Las Vegas Convention Center January 28-29, 2015.
Each year we provide you with exit interview feedback from the show. At TPC 2014, we ran-
domly interviewed 120 attendees and exhibitors as they left the hall. Here’s what they told us.
How did you hear about the show?
Direct mail
Telemarketing
Internet
Word of mouth
Magazine ad
17%
10%
27%
36%
10%
How many years have you
been in business?
1-2 Years
3-5 Years
6-10 Years
10+ Years
34%
21%
18%
27%
Which category
do you represent?
41%
Retail
38%
Wholesale
21%
Online
21%
One
21%
Two
22%
Three
36%
None
How many nights did you
spend in Las Vegas?
How many employees
are in your business?
1-3
4-6
7-12
13-20
20+
26%
25%
14%
17%
18%
Top answers to: Was there
anything you were looking for
at the show that wasn’t there?
1. More tobacco companies
2. More distributors
3. RJReynolds
4. Phillip Morris
5. More cigarettes
6. FIN
Top answers to: What did you
like least about the show?
1. Registration
2. Music too loud
3. No food served in the hall
4. Suggest giving directions
from LVH to convention
center in confirmations
We hope you had a good show and
that if you came as an attendee, you
found the items and variety that you
needed. If you exhibited, we hope the
investment proved to be profitable.
Most of all, we hope to see you next
year in Vegas.
Get ready for TPC 2015 now!
Best to you and good selling,
Top answers to: What did you
like best about TPC 2014?
1. Las Vegas
2. New products
3. Exhibitors
4. Beautiful setup
5. Very informative
6. Everything in one place
7. Variety of vendors
Of those who were not
first-timers, 99 percent
said that TPC 2014 was a
better show than previous
years’ shows.
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