Page 40 - TOB Magazine Jan/Feb 2013
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TOBACCO OUTLET BUSINESS
JANUARY/FEBRUARY 2013
PRODUCT PROFILE
Four Finds from
GIZEH
GIZEH of North America has announced
the addition of the following rolling
papers to its paper booklet program:
GIZEH Original in blue is a regular-
burning paper/21.0 g/m, which is
most like the paper of a factory-made
cigarette
GIZEH Fine in red is a medium-
burning/17.5 g/m
GIZEH Fine in green cut corner is a
medium-burning/17.5 g/m
GIZEH Super Fine in lime cut corner
is a slow burning/12.0 g/m
Each of the new booklets contains 50
leaves in a booklet and 50 booklets in
a display box, and falls under GIZEH’s
guarantee and promise to always
provide the consumer with the best
possible rolling at a fair price. GIZEH
papers are imported and distributed
by GIZEH of North America, Ltd.
Samples are available through GIZEH
of North America, Ltd., 888-989-4662,
or East Coast
Master Distributor, Daughters and
Ryan Tobacco, 866-942-7364, gloria@
daughtersandryan.com.
LEX12 Lengthens
Its Line
Introduced at the TPE 2012 show, S&M
Brands’ LEX12 sweet-tipped little cigars
have won raves from both cigarette
and little cigar enthusiasts, who find
it pleasantly aromatic. At this year’s
show, S&M Brands will unveil new
additions to the LEX12 brand: spicy,
smooth Sweet Chaos and refreshing
minty Menthol Chrome.
All styles of LEX12 are now available
in premium embossed tins and also
grab-and-go four-packs specifically
designed for today’s on-the-go
smokers. All product ships retail shelf-
ready. Embossed tins contain 12
black-filtered, sweet-tipped little cigars
sealed to ensure freshness. A clear
Lucite display case attractively features
the tins, which are packaged five tins
per carton. The four-packs are sealed
and available in a stylish, shelf-ready
display unit showcasing 30 four-packs
in all three brands. S&M Brands, Inc.
Keysville, VA, 800-766-5342, www.
LEX12.com,
Color Conscious E-Cig
This line of disposable e-cigarettes, e-hookahs and e-shishas features
colorful LED design and is available in fruit flavors with nicotine levels
ranging from0 to24milligrams. JiangmenYiloong Industrial, Guangdong
Province, China,
Winners from White
Owl and Game
White Owl and Game by Garcia y
Vega has introduced an innovation in
cigarillos: FoilFresh Gold! Each cigarillo
is filled with finely blended tobaccos
and covered with slow burning, smooth
goldwrappers that guarantee freshness.
“After passing our extensive
innovation testing process, consumers
unanimously awarded the blond
wrapped cigars with a gold medal,”
says Brian Love, director of mass
market cigars. “Whether a natural leaf or
homogenized tobacco leaf, consumers
were delighted with the rich, full bodied,
yet smooth smoking experience.”
White Owl and Game are supporting
the launch with a variety of consumer-
focused promotions, including White
Owl 2-for-99-cents pouches and 3-for-
2 pouches. Game Gold cigarillos
promotions include 3-for-2 pouches
and 69-cents singles. Swedish Match,
