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TOBACCOOUTLETBUSINESSJANUARYFEBRUARY2011OnNov.102010theFDAsCenterforTobaccoProductsissueda140-pageproposedruletitledRequiredWarningsforCigarettePackagesandAdvertisements.UndertherecentlyenactedFDAtobaccoregulatorylawtwonewkindsofwarningsareproposedforcigarettepackages1changesinthecurrentcigarettepackagetexthealthwarningsand2speciccolorgraphicwarningpicturestoaccompanythenewtextwarnings.TheFDAsproposedrulerequiresthatninenewtexthealthwarningsappearonarotatingbasisoncigarettepackagesandcigaretteadvertisementsineitherblacktextonawhitebackgroundorwhitetextonablackbackground.ThesenewtextwarningswouldreplacethecurrentSurgeonGeneralshealthwarningsthatappearoncigarettepackagesandincigaretteadvertisements.ThewordingsfortheninenewwarningsareasfollowsWARNINGCigarettesareaddictive.WARNINGCigarettescausecancer.WARNINGTobaccosmokecanharmyourchildren.WARNINGCigarettescausefatallungdisease.WARNINGCigarettescausestrokesandheartdisease.WARNINGSmokingduringpregnancycanharmyourbaby.WARNINGSmokingcankillyou.WARNINGTobaccosmokecausesfatallungdiseaseinnonsmokers.WARNINGQuittingsmokingnowgreatlyreducesseriousriskstoyourhealth.Eachofthesenewtextwarninglabelswillbeaccompaniedbyapictorialhealthwarningthatshowsthehealthconsequencesofsmoking.Thesecolorgraphicpictureswillaccompanythenewtextwarningsonthetophalfofthefrontandbackpanelsofeverycigarettepackageandwillneedtobeclearlyvisibleunderneaththecellophaneorotherclearwrapping.IntheproposedruletheFDAincluded36differentgraphichealth-warningpictures.Theagencyintendstoselectnineofthe36picturesasthenalgraphichealthwarningsbyJune222011.MoreovertheFDAisproposingthatcigarettecartonsberequiredtohavethenewtextandcolorgraphicwarningsontheleft50percentofthefrontandrearpanelsofcigarettecartons.ItisimportanttonotethattheFDAlawpassedbyCongressrequiresonlythatthetextandcolorgraphicwarningsappearonindividualcigarettepackagesnotoncigarettecartons.HowevertheFDAisproposingtoamendthetobaccoregulatorylawbyaddingprovisionsincludinganewdenitionofthewordpackagetomeanapackboxcartonorcontainerofanykindinwhichcigarettesareofferedforsalesoldorotherwisedistributedtoconsumers.Oncenalizedtheseproposedregulationsarescheduledtotakeeffect15monthsaftertheFDAissuesthenalruleonthecigarettepackageandadvertisementwarningswhichmeansthewarningswouldgointoeffectnolaterthanSept.222012.Manufacturerswouldhaveonly30daysaftertheeffectivedatetoselltheold-stylecigarettepackagesthatdonotcontainthepictorialhealthwarnings.Oncetherulefortextandpicturehealthwarningsisadoptedanyformofcigaretteadvertisementinnewspapersmagazinesbillboardsposterspoint-of-saledisplaysdirectmailersWebpagesInternetbanneradspamphletsbrochurescouponscatalogsandmatchbookswillberequiredtodisplaythetextandgraphichealthwarnings.Thetextandcolorgraphicwarningonacigaretteadvertisementwillberequiredtocompriseatleast20percentoftheadvertisementandbelocatedatthetopofeachadvertisement.Publiccommentsregardingtheproposedhealth-warningsrulewereacceptedbytheFDAfromNov.122010toJan.112011.NATOdraftedandsubmittedasetofcommentstotheFDAontheproposedrule.AfterreviewingallofthepubliclysubmittedcommentstheFDAwillissueitsnalruleregardingthewarnings.19ByThomasA.BriantExecutiveDirectorNationalAssociationofTobaccoOutletsTRADETALKTextWarningsPictureWarningsCigaretteAdvertisementsFDAHealthWarningRegulationsBYTHOMASBRIANTThomasBriantexecutivedirectorofNATOcanbecontactedat866-869-8888orviae-mailatinfonatocentral.org.