Kretek International, Inc. and its subsidiary, Phillips & King, is expanding its portfolio as it has announced it will be the exclusive distributor of Fantasia hookah products in the U.S. This new partnership goes into effect on Aug. 1, 2017. Kretek International, Inc. is the nation’s largest importer and distributor of specialty tobacco products.
Fantasia is known for its premier hookah products and is behind one of the nation’s top-selling hookah tobaccos. As part of this new partnership, Kretek International, Inc. will be responsible for the sales, distribution, and trade marketing of Fantasia’s products. Fantasia itself will focus on maintaining the quality of its products and the consumer branding experience that has made it successful in retail stores.
“Fantasia is one of the nation’s best-selling brands of hookah products,” said Patrick Hurd, Vice President of Sales for Kretek International, Inc. “Their retail success is fueled by stellar quality, eye-catching packaging, and extraordinary flavors. We’re pleased to partner with a brand that brings such strong product to the table, and are excited at the opportunity to use our extensive channels to expand their reach. By expanding our relationship with Fantasia, we’re offering our accounts a fresh product they can bring into their stores as an already-vetted profit-generator.”
Randy Jacob, President and CEO of Fantasia, added: “We’ve invested much time and energy into developing the Fantasia brand and company, creating products that are truly sought-after by consumers. We are very pleased to work with Kretek, Inc. and Phillips & King to expand our distribution. They are leaders in the industry, and have already played a key role in expanding our category. With their expertise, I feel we can all look forward to a future of growth.”
Through its Phillips & King division, Kretek International, Inc.’s extensive customer roster includes large distributors who work with all types of smoke shops including tobacconists, discount tobacco outlets, convenience stores, liquor stores and vapor retailers. These customers are reached through Phillips & King’s monthly Price Kutter publication, which offers an extensive selection of carefully selected products and outstanding customer service.
“Fantasia embodies Phillips & King’s long-standing value of quality,” said Sergio Montolfo, General Manager of Phillips & King. “Just as we focus on offering top-quality items to our customers, they pride themselves on creating exceptional shisha tobacco blends from master crafters using Grade A, hand-selected, Virginia-grown leaves, and modern hookahs produced with fine materials. Fantasia is a natural fit for our company and I am confident that it will positively impact the bottom line of our retail customers looking to expand their offering.”
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